LCR MEDIA • INNER CIRCLE COACHING
Working harder. Still not getting your time back?
Grow smarter. Build a business that gives you more life.
Join Naylor Taliaferro and a community of lawn care and landscaping business owners for 12 months of practical coaching, better business decisions, and support as you put them into action.
Weekly live coaching. Real business conversations. A circle that helps you move forward.
INSIDE THE INNER CIRCLE
See the people. Hear the experience.
A look at a member shop tour and the conversations that happen when business owners get together.
Watch member testimonials and VIP Shop Tour footage to get a feel for the community.
IF THIS SOUNDS FAMILIAR
You don't have to figure out every next move alone.
The schedule is full. The decisions keep coming. Your own priorities keep getting pushed back.
Maybe you're quoting jobs after dinner, chasing the next customer, or wondering why a busy week still doesn't leave enough money. Maybe you're ready to hire, raise prices, or change how the business runs—and you want someone to help you think it through.
The Inner Circle gives you a place to bring those real questions. Work through the decisions in front of you, learn practical systems, and keep moving with owners who understand the work.
The goal: a business that supports the life you want to live.
MEET YOUR COACH
Naylor Taliaferro
Business coach. Community builder. Founder of LCR Media.
I know how easy it is to build a business that takes every hour you're willing to give it.
My background includes 15 years in retail management and more than a decade building Clean Cut Lawn Care Services in Virginia. Through LCR Media, I've coached hundreds of lawn care and landscaping business owners on content, operations, and getting their time back.
I bring that experience into the Inner Circle: practical conversations about your business, the people in it, and the life you're building around it.
Time isn't made. It's assigned. By Default or by Design.
WHAT'S INCLUDED
A year of coaching. A community in your corner.
Support you can bring back to your business every week.
Weekly group coaching
Join live Zoom coaching with Naylor throughout the 12-month program. Bring the question, decision, or bottleneck that's in front of you.
Expert guest coaching
Learn from guest coaches with specialized experience as they join sessions throughout the year.
A private community
Connect with peers between calls. Share ideas, ask questions, and keep the conversation going in a community you can access 24/7.
VIP experiences
Access special experiences such as shop tours and behind-the-scenes networking opportunities.
Content that attracts clients
Learn a framework for creating content that helps the right customers understand your value and want to work with you.
Practical business systems
Work on customer agreements, year-round services, attracting and retaining employees, and serving customers who value your work.
IS THIS YOUR NEXT STEP?
The Inner Circle is built for owners ready to participate.
You're likely to be a strong fit if you:
Own a lawn care, landscaping, or related service business and want to grow with more intention.
Want help thinking through real decisions about your customers, team, operations, and time.
Are open to feedback and willing to put what you learn into practice.
Can make space for weekly coaching and work on your business between calls.
Value a community where you contribute as well as receive support.
You bring the willingness to do the work. We bring coaching, perspective, and a community to work alongside you.
If you're still exploring, the application is a place to tell us where you are. It starts a conversation about fit.
HOW TO GET STARTED
Your next step starts with an application.
1. Tell us about your business
Share where you are, what's keeping you stuck, and what you'd like to change in your business and life.
2. Let's look at the fit
Naylor reviews your application and follows up by email about the next step.
3. Make an informed decision
Review the current coaching schedule, investment, and enrollment details before deciding whether to join.
Applying does not enroll you or require a payment.
COMMUNITY IS PART OF THE WORK
Who is in your circle matters.
Build relationships with people who understand the challenges—and possibilities—of owning a service business.
A FEW THINGS TO KNOW
Questions before you apply?
Who is the Inner Circle for?
Lawn care, landscaping, and related service business owners who want practical coaching and a community as they improve how their businesses run. Your application helps us understand your stage, goals, and readiness to participate.
How long is the coaching program?
The Inner Circle is a 12-month group coaching program with weekly live Zoom coaching, private community access, VIP Shop Tour opportunities, and guest coaching throughout the year.
What is the weekly commitment?
Plan to participate in the live group calls and set aside time to apply what you learn. The current call schedule is shared before enrollment so you can make sure it works for you.
Is this one-on-one coaching?
This offer is group coaching with Naylor, supported by the private community and expert guests. You can bring your business questions to the group calls.
What does 24/7 community access mean?
You can access the private community and post between calls. It does not mean that Naylor or guest coaches are available around the clock.
What is the investment?
This is a paid coaching program. Apply first so we can learn about your business. You'll review the current investment and enrollment terms before making a decision. No payment is collected with the application.
Does applying reserve or guarantee a place?
No. Applying begins a conversation about whether the Inner Circle is a good fit. It does not enroll you, charge you, or guarantee admission.
GROW SMARTER. GET YOUR TIME BACK.
What would change if you stopped figuring it all out alone?
Bring your business, your questions, and your willingness to grow. Let's see whether the Inner Circle is the right next step for you.